David poltrack cbs biography

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Title
Chief Research Officer, CBS Corporation
Company
President, CBS VISION
Bio
David F. Poltrack is Chief Research Officer, CBS Corporation and President of CBS VISION. He oversees all research operations at CBS, encompassing audience measurement, market research, program testing, advertising research, and monitoring of the national and international video marketplace. He designed and oversees CBS Television City at the MGM GRAND in Las Vegas, CBS’ state of the art research center. CBS VISION is a research unit exploring and offering insight on emerging technologies, media consumption patterns, and advertising value in the media marketplace. Poltrack is past chairman of the Media Rating Council; chairman of the executive committee, Marketing Science Institute; past president, Market Research Council and in 2009 was inducted into their Hall of Fame; and past chairman and currently secretary of the board for the Advertising Research Foundation. He is an adjunct professor at the NYU Stern School of Business and the Steinhardt School of Education. David is author of Television Marketing: Network, Local, and Cable and has many published articles in professional journals. He is a graduate of the University of Notre Dame (B.A., magna cum laude, history), and NYU (M.B.A.,

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David F. Poltrack

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With his expansive intellect and boundless curiosity, David Poltrack could’ve thrived in any number of prestigious fields—science, perhaps, or law. Instead, the research whiz behind CBS’ boffo primetime performance committed his brilliance to broadcast television because, he says, nothing touches the people of America quite the way that medium does.

It’s the gravitas of news, the thrill of sports, the escape of entertainment. It’s, well, the entire universe…captured on the small screen. “The whole world passes through the spectrum of television,” Poltrack says. The daily interactions with people from the worlds of sports, news, entertainment and advertising, he adds, “makes it a much broader, far-reaching experience than a typical job in a typical place.”

Thriving networks are every bit a team effort, but Leslie Moonves, CBS Corp. president and CEO, heaps credit on his longtime chief research officer. “He’s undoubtedly the smartest research person who ever lived,” says Moonves, “in the history of television.”

Colleagues describe Poltrack as scary-smart, honorable, possessing a “delicious” sense o